Initial commitment, notice period, scope, and refund policy — written so you know exactly what you're signing up for.
These Engagement Terms supplement our Terms of Service and apply to all retainer engagements with NordicSEO. For one-off projects, the Statement of Work governs.
SEO is a compounding channel. Most strategic work needs 90 days of consistent execution before performance can be meaningfully evaluated.
For this reason, all retainer engagements begin with an initial commitment of 3 months (90 days). This protects both parties and ensures we're not making decisions on incomplete data.
During the initial commitment, you cannot terminate the engagement except for cause (see section 7).
After the initial 90 days, the engagement automatically continues on a month-to-month basis. You can cancel at any time with 30 days' written notice. There is no long-term lock-in.
To cancel, email hello@nordicseo.com. Your final invoice will cover work completed up to the end of the 30-day notice period.
The specific scope is defined in your Statement of Work (SoW). In general, retainers include:
Unless explicitly listed in your SoW, the following are out of scope and quoted separately:
If you need any of the above, we can recommend trusted partners or quote separately.
If you need additional work beyond your retainer scope in a given month, we will quote a one-off fee or "scope expansion" before starting. We do not surprise you with unbillable hours or invoice overruns.
Unused retainer hours do not roll over to the following month.
Because SEO services are delivered continuously over the month (research, content production, link outreach, etc.), monthly retainer fees are non-refundable once paid.
Exceptions:
Either party may terminate the engagement immediately (without the 30-day notice requirement) if the other party:
We reserve the right to terminate immediately if you request work that violates Google Webmaster Guidelines, EU consumer-protection laws, or other applicable regulations.
You may request a pause of up to 30 days once per 12-month period (e.g. during a major site migration or rebrand). Pause requests require 14 days' written notice. No fees are charged during the paused period, and the pause does not count toward the initial 90-day commitment.
On full payment of all invoices, all bespoke deliverables produced for you (content, audits, reports, dashboards, custom tools) become your property. You may keep, modify, or redistribute them as you wish after the engagement ends.
Our proprietary frameworks, internal templates, and methodologies remain our property — but the outputs we produce for you are yours.
Our confidentiality obligations survive termination indefinitely. We will not disclose your business strategy, financials, or proprietary data to any third party except as required by law.
For 30 days after the engagement ends, we will provide reasonable handover support at no charge — including transferring assets, exporting reports, and answering questions from your new in-house or agency team.
If anything here is unclear or you'd like to discuss specifics before signing: hello@nordicseo.com